NEW STANDARD Digital Lending Advisors, LLC is a trusted strategic advisor to lenders, servicers, software companies, and business process outsourcing firms who serve the mortgage and consumer lending industries with an emphasis on digital lending disruption, innovation, and transformation throughout the full loan life cycle from origination through servicing.
NEW STANDARD is led by Ken Knudsen who serves as President. Ken is a senior mortgage and technology industry leader with a unique, balanced understanding of technology and business with 33 years of diversified experience in mortgage lending, servicing, and technology firms. Ken's career experience spans Cenlar, Chase, PNC, National City, CoreLogic, Fiserv, a Silicon Valley technology start-up, and an independently owned consulting practice.
Ken's career background has been focused on translating digital technology innovation into executable business line strategies; strategic planning; industry and client engagement; P&L management; change management; product development; consulting oversight; contract negotiations; investor and regulatory compliance thought leadership; predictive analytics and business intelligence; operational and credit risk management; investor relations- GSEs, private investors, GNMA, FHA, VA, and the FHLBs; mortgage insurer relations; as well as affordable housing and fair lending/CRA efforts. Ken began his career in the early 1990s as a conventional, FHA, VA, and Jumbo underwriter and learned the business from the ground up.
The Pandemic and post-pandemic eras have changed the way the world interacts. NEW STANDARD Digital Lending Advisors, LLC is focused on solving the problems and identifying the opportunities created during, and heavily influenced by the events occurring since 2020 coupled with today's complex economic environment. Borrowers have the expectation that their financial institution will provide them with a full range of self-serve digital capabilities, the ability to conduct business without the need to be face-to-face, and instant responses to their needs and challenges. Financial institutions have evolved their workflows and processes to accommodate the new normal of remote workers. The economic burden caused by inflation and rising interest rates has forced lenders and servicers to evaluate costs and search for ways to remain optimally productive, efficient, and compliant while reducing operating costs and still meeting borrower and client expectations.
NEW STANDARD is primarily focused on aligning technology and business process outsourcing providers’ efforts with lenders’ and servicers' strategic priorities centered around revenue and market share growth, customer experience, workflow and process efficiency, cost reduction, and risk mitigation. We bridge the gap between business owners/users and technologists by translating the business problems to the technologists and the meaning/benefits of the technology solutions to the business people.
NEW STANDARD provides guidance on product development, marketing, sales and broader go-to-market efforts while delivering thought leadership and providing subject matter expertise relative to the market landscape, competition and disruptive forces shaping the financial services markets.
We leverage long-term CXO-level relationships in the industry to broker introductions between technology providers, lenders, and servicers as well as assisting with sales prospect engagements to facilitate deal consummation. We also represent clients at industry events through panel participation, speaking engagements, webinars and other key activities.
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